SWAK STYLE blog

Summer Solstice: Summer Lookbook 2014



The SWAK team journeyed to Malibu, CA, just a few miles from our headquarters; through winding roads as sunlight beams peaked through the canopy of cottonwoods and willows to the coast for our most recent shoot. Morning air slipped through the car’s cracked windows and reminded us of summer morning bike rides to the seashore. Once we had arrived to our beach house destination, we could feel the creative energy around us swirling through the crisp, salty breeze of the Pacific. When we slipped into the house, white and blue coastal décor filled the room-reminding us of paradise and leaving us longing for a dip.

Our makeup artist, Paloma Alcantar, set up shop near the bay window looking out at the water, and we began getting our gorgeous models, Kelsey Olson and Rayna Alvarez, through hair and makeup. With the sunshine kissing our cheeks, the new season’s garments freshly steamed, and our girls ready and looking flawless, the SWAK team and, incredible photographer, Lesley Padraza, set barefoot on the gorgeous shore to create the vision that is now our “Summer Solstice” lookbook.

This season is all about rich hues of beachy blues, beautiful floral prints, and freshly modern black & whites. Our design team has put together some unique pieces for a fun loving summertime of rosy cheeks and playful trends. With comfort and weather in mind, everything is designed to be flowing and breezy for those dripping hot summer days. At the same time, these pieces can be worn throughout the year, and on cooler days pair nicely with cardigans and jackets. Fall in love with summer all over again, embrace your wild summer spirit and get lost in a dream world of waves and freedom. Where will the summer take you? Browse our lookbook and decide who you’ll be as the sun sets this summer.

See the behind-the-scenes video here

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