January 2014 Lookbook

Step behind the camera for our January lookbook, “The Shoot” as you get a glimpse of what it takes to create a shoot for SWAK Designs. How many people work behind the scenes at a shoot? Check it out! At SWAK Designs we shoot not once, not twice, but several times a month. We do a new lookbook with a fresh concept, every month! Because of that, our team is constantly on the go, making new styles and creatively putting concepts together to make a shoot happen. With this monthly schedule, it takes a team to quickly prepare, shoot and promote the looks you see on our site and all over our social media.

We thrive on the energy and excitement of these days so we wanted to take you with us! Each shoot is a creative journey; from the time our designer, Mary, presents what’s coming next, to Sarah, our marketing gal, pitching a concept, to the images making their way to you, every piece of the puzzle matters and can even cause a little madness. Join us on this journey so you can see what it takes to deliver these monthly look books and what the creative process is like.

Our goal with these shoots isn't to simply sell clothes; if it was we’d keep it really simple and shoot in our studio and be done. Our goal is to entice and inspire you, to show you how things can be styled and worn, to produce images that motivate you to create wardrobes that look terrific and serve your life's needs. We love plus size fashion and strive to provide you with trendy plus size clothes that are affordable and trendy without sacrificing comfort. Step behind the camera with us and experience “The Shoot”.

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