We launched our first ever sleepwear collection a few weeks ago.
So far it's selling great! We are excited to start planning the next batch of styles for this collection.
We wanted to take some time to chat a little bit about everything that makes the Sensual By SWAK collection so great.
The key element of greatness for this collection is definitely the fabric. We used a gorgeous breathable Plisse fabric that is right on trend and so, so, elegant and perfect for the fall and winter months. It offers a slight sheen that is uber chic and a little (dare we say) SEXY!
Another great feature of this collection is that the pieces are all interchangeable. Pair the Stella Cami with either the Cassie Shorts or the Tanesha Lounge Pants. Rock the Trinity Robe as seen in the picture above, or throw it over the Sasha Slip. So many great looks can be created with a total of 5 pieces.
(Wearing the Sasha Slip)
And, most important is versatility. Yes, this is our first sleepwear collection. However, throughout the whole design process we wanted to be sure to create pieces that could easily fit into your daily wardrobe to amp up any look. We wanted you to be able to wear this Sasha Slip as a dress under your favorite denim jacket or long duster. We wanted you to be able to tuck your favorite Pretty Cami into the Tanesha Lounge Pants for a fun and flirty vibe. Our goal was to take sleepwear out of the bedroom and add some spice to your daily wear as well.