Once upon a time, 10 years ago, in sunny Los Angeles, an idea was formed. It was an idea that society had yet to accept. An idea that would break ground, we believed (and still believe) plus size women deserve fashion designed for their bodies. With a vision and big dreams, the seeds for our success were planted and SWAK Designs bloomed. We knew that with a lot of hard work, dedication and patience, we could build from the ground up because our roots are planted deep in our beliefs. We believe that fashion should be fun and easily accessible. We believe plus size clothing shouldn't cost more simply because it is designed for a size 14+ figure. Our clothing is designed by plus size women for plus size women.