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Once upon a time, 10 years ago, in sunny Los Angeles, an idea was formed. It was an idea that society had yet to accept. An idea that would break ground, we believed (and still believe) plus size women deserve fashion designed for their bodies. With a vision and big dreams, the seeds for our success were planted and SWAK Designs bloomed. We knew that with a lot of hard work, dedication and patience, we could build from the ground up because our roots are planted deep in our beliefs. We believe that fashion should be fun and easily accessible. We believe plus size clothing shouldn't cost more simply because it is designed for a size 14+ figure. Our clothing is designed by plus size women for plus size women.
We believe fashion shouldn’t stop at a size 24. And that’s why we are beyond proud to be one of the very few retailers to cater to customers ranging from a size 14 to a size 36. We went out on a limb to create trendy plus size fashion for everyBODY. And we couldn’t have done it without you, our loyal customers. Whether you know it or not, every time you purchase from SWAK, you are investing in yourself and your tomorrow. Our tomorrow is run by people who care. SWAK Designs is a family owed, run, and nurtured company. We design and manufacture our goods locally in Los Angeles, California. We are homegrown in every sense of the phrase. When we love we grow-it’s from these beliefs that our fall look book bloomed. From concept to closet- this look book was exclusively shot in our CEO’s backyard- the flower bed of our values and beliefs. This season's look book is dedicated to you, our customers, whom have helped us gain ground and grow. Thank you for believing in us.